AIG New Zealand Rugby sponsorship launch

Kicking off a spectacular partnership

After a carefully coordinated press release and press conference for the world’s press, hundreds of unsuspecting kiwi families were treated to a surprise reveal of a large-scale rugby community activation.

• High impact press conference and co-ordinated comms to launch the sponsorship

• Interactive zones led by New Zealand Rugby stars meant kids could scrum and kick with their heroes

• Artifact zones treated them to the World Cup and NZR memorabilia