Fever Pitch | ATEED fan activation for FIFA U-20 World Cup 2015

 

Record breaking football participation-based activation saw over 27,000 people and 34 schools become FOFs: Football Obsessed Fans at ATEED’s fan activation on Queen’s Wharf, Auckland.

  • Instagram printers

  • Sony playstation and FIFA hang out zone

  • The FIFA cube: a digital hang out space created by FIFA in Europe

  • Digital, shareable skill games and photo opportunities An activation precinct that used five temporary structures.

Futsal pitch
Interactive digital experiences
Inflatable football experiences
Activation module
Football is here outdoor creative
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Small children football games
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FIFA U-20 World Cup New Zealand 2015