ICC Cricket World Cup 2015
Leading and winning a series of RFPs and pitches from late 2013 with a variety of organisations, meant that by October of 2014, Orange (the agency I worked for then) was responsible for an ambitious and exciting campaign of events, pr, and large scale activations that included:
Cricket World Cup Trophy Tour with a customised truck trailer and inflatable fan zones
Two weeks activating with TVNZ breakfast
CWC Gala Dinner with Prime Ministers Key and Abbott (Australia)
CWC Fan Experiences (across 8 stadia in NZ)
CWC Hospitality (Hospitality suites & brand activations across 4 stadia in NZ)
Additional associated work activating the following sponsorship and associated events:
Hyundai Beach Cricket
ATEED CWC On The Harbour Bridge (100 Days To Go)
Prime Ministers Key and Abbott at CWC Gala Dinner
PR event on the Harbour Bridge with NZ and AU cricket superstars
CWC Gala Dinner with NZ and AU cricket teams
The Cricket World Cup
Trophy Tour Fan Activation Centre travelling over 50 sites across New Zealand
Photo activation inside the activation zone
Fan precinct and activations
Hyundai Beach Cricket Series 2015
Hyundai Beach Cricket had family fun including BBQs lead by Al Brown
Mark Greatbatch takes on a young batter