Radical digital transformation
Datacom is Australasia’s largest home-grown technology company. In 2018, it formed a centralised, marketing and communications function - the first in it’s fifty plus years of history.
Challenge
Datacom did not have a brand or digital platform fit for purpose. The dilapidated website was over ten years old, and over 220 microsites of mostly poor quality and dodgy-looking URLs.
Strategy
Radical change. Build a brand and a digital platform that matches the values, innovation, and ambitions of Datacom, it’s people, and it’s customers.
Solution
In May of 2020, datacom.com was launched: a contemporary content engine connecting Datacom to the people that matter most to them.
Datacom’s truly integrated platform is built in a way that can be extended into the future.
Contemporary content engine
Results
Qualitatively, datacom.com revolutionised how Datacom’s services, partners, people, and technology is described and perceived in the world
Central to sales aquisition campaigns generating tens of millions of dollars of opportunities per annum
484% increase on relevant keywords
Transformative domain ranking from 15 - 25 to c. 70
Surfacing content regularly picked up by mainstream and trade press
Solution pages
Discover: customer stories and articles
Campaign pages