Sharpening business reflexes
From insight to action
New Zealand’s private and public sector organisations know they need more resilience and agility to deal with change. Re:Flex helps organisations become more digital agile, drawing on commissioned research from hundreds of senior leaders across Aotearoa.
Integrated marketing campaign
Five strategic themed sub-sites targeting key industries and roles
Customised email marketing targeting key industries, roles, and seniority
Social media driving demand generation and awareness
Event programme of online and in-person events
Business meeting programme across top forty customers in New Zealand
Downloadable white papers, articles, and videos
Results
1k + marketing qualified leads
c. $25m opportunity pipeline per campaign in FY21 and FY22
30k visitors
1m impressions
Re:Flex home page with dynamic header
Email marketing programmes
Thought leadership content
Social media amplification
Strategic theme subsites
IDC commissioned white papers