Activation and digital lead campaign
Cracking the code for a new market
Impress marketers with marketing
Challenge
For many marketers, Datacom is not the brand they consider. Competitors with a stronger brand but less capability were being favoured. How do we flip that perception powerfully?
Strategy
Crack the code! A transformative physical and digital experience at Digital Day Out - where 400 marketers attended.
High-impact aesthetics, surrounded by slick digital experiences, nurturing the leads towards opportunities
Participants could unlock prizes at the stand
Email nurture served up valuable content, supporting sales follow-up
Result
280 marketing qualified leads
c. $7m opportunity pipeline
500k impressions
