NZTE Rugby World Cup 2011 public activationTaste at the Cloud Critically acclaimed interior design food activation at The Cloud Creative, quirky fully functioning gourmet food and wine hospitality activation space that saw over 150,000 + visitors. RESULTSOver 150,000 visitors in six weeks Gourmet zones celebrating NZ specific produce and cuisine Prime Minister John Key and the world's press Inspired by New Zealand artists including Colin McCahon and Rita Angus Post-modern designs inspired by Aotearoa's landscape and farming